Rivelia Launch

Telling stories of love and perfect matches.

Background
For the launch of De’Longhi’s Rivelia in Germany and Austria we turned a global campaign film into a social love story. The hero film, starring Brad Pitt, set the tone for our work. Our task: to create a social ad campaign that feels personal while putting De’Longhi’s new coffee machine in the spotlight – designed for households with different users and preferences.

Idea
Brad Pitt is a tough act to match. Literally. That’s why we chose another timeless superstar for our campaign – but one that feels universal and personal at the same time: love. Using themes like dating and relationships allowed us to communicate the product’s USPs in a playful and relatable way, all while staying true to the core story of the global campaign film.